Conversation with Aviv Ashkelon, Senior Customer Success Manager, about Supplier Relationship Management
By: Yaron Finzi, Innovation Manager at Mashik
In recent years, the perception emerging among leading market players is that supplier-client relations are not the best. If we think about this for a moment, we can understand that, while the supplier holds the burden of proof as the service provider, the relationship is based on mutual agreements and cooperation. In an optimal relationship, there is a win-win situation. However, we know that the reality is often not that rosy. In many cases, as in any relationship, the supplier-client relationship faces difficulties. When this happens, both sides lose time and money.